Jira is a software created by Atlassian that serves as a tool for tracking issues and managing projects. It is commonly used by teams to plan, organize, and keep track of their tasks. Jira boasts various features that contribute to its effectiveness as a project management tool, including customizable processes, agile reporting, and real-time communication. Additionally, Atlassian offers a Jira Certification program to acknowledge individuals who have demonstrated expertise in using Jira for project administration.